$EXPR really ran up despite continues bad results/guidance. Earnings tomorrow.
The product is bad and expensive. That style of fashion has a headwind. Cash flows steadily dropping. Leases are the hidden liability.
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I'm pretty confidently short here - especially because I think their shirts are the worst. Investors put way too much hope into these turnarounds. We both see -2% compared to -6% last year. They see an improvement. I see yet another decline, the last thing they need.
So long as they are not fucking with the numbers or they don’t get weirdly lucky in some way (kardashian wears some top they have) you should be good.
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What specifically do the fast fashion brands do differently? I don't know how Uniqlo does it, but they have much higher quality at a third the price of
$EXPR. Not even in the same ballpark, I think. -
Generally (excluding Ralph Lauren collared shirts), what will sell season to season is highly unpredictable, so the fast fashion companies make smaller runs of everything until they see a winner. Early high sales are a consistent indicator of season-long high sales, so after
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