Great essay by @ganeumann on entrepreneurship and uncertainty. Also speaks to the difficulty of the "intrapreneur's" job: they must act as an adapter layer between their big co's aversion to uncertainty and the reality of the markethttp://reactionwheel.net/2019/11/startups-and-uncertainty.html …
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There's an interesting parallel showing how ill-equipped incumbents can be to deal with uncertainty: seed stage VCs now widely recognize it as ridiculous to ask entrepreneurs for revenue projections — but it's still a best practice for managers unlocking funding inside big cos
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That forces the intrapreneur to play a double game. First, they give its pound of flesh to the beast: the slide deck, the biz plan, the revenue projections, the demonstrations of synergy with the core biz, etc… Then, they actually get to work and foray into the unknown
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Eg the Xbox first unlocked funding by promising to build on top of Windows — and since game consoles need to boot in <5s, they'd bring that innovation to Windows too. This alone was worth the investment for MS. Ofc it didn't turn out this way, but too late to withdraw by then :)
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(Also the concept of intrapreneur is mostly misleading imo — intrapreneurs and entrepreneurs are subject neither to the same selection effects, constraints, or incentives)
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Replying to @Altimor
Is there any research or Sv adage about backing intrapreneurs? It seems to me that they’d likely to be successful entrepreneurs if they wanted to.
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Replying to @Molson_Hart
Not to my knowledge, but I'd love to read it if you find any. A good book that touches upon the game intrapreneurs must play is How Breakthroughs Happen
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Replying to @Altimor
Added to my wish list. What I’m thinking is that, unless there is a visionary executive driving the change, an intrapreneur not only must have a wealth creating innovation but also needs the sales and people skills to evangelize his company into developing it.
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Replying to @Molson_Hart
100%, the executive sponsor is key. Also the more decentralized the co, the easier their task, as there are more people around who own P&Ls and can give a chunk of their budget
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Amazon is the best big company at innovation that I have ever interacted with. I need to learn more, but it seems like two tenets of their success are (to your point): 1. Small teams (not more than 2 pizzas worth) 2. Ownership of the task/product, success or failure
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Replying to @Molson_Hart
Yes, but there has to be more than this. Would need to learn more, but I suspect Amazon’s developed ways to fast track internal initiatives through their own processes
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Replying to @Altimor
Yes, they are not just innovative (they also copy) but extremely fast. I don’t know all the tactics they use, but will try to learn them.
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