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However, there is no supply. Besides Amazon, no ones wants to talk Amazon because they depend on Amazon for income. I’m willing to talk about Amazon and I know Amazon so I’m in demand and I don’t have much competition. So here’s how it went down:
1. I write an article about Amazon (with help) 2. I contact Journalists with the draft asking if they want to run it. They suggest edits to make it better. I edit it. 3. They publish. And other journalists see it. 4. One contacts me asking if I’ve spoken to the FTC
5. I haven’t, so I ask for an intro. 6. Now I’m speaking with the FTC. This is news again. 7. I reach out to journalists and respectfully and thoughtfully discuss what I discussed with the FTC (one guy there was actually quite knowledgeable) 8. I’m in the news again
9. Other journalists see my name. Someone at CNBC contacts me asking if I want to be in TV. I do, but I need to fly across the country tomorrow to make it happen. 10. You only live once so I do it at my cost, running the risk that bigger news happens and I never get in the air.
11. Concurrently, I keep on tweeting out the article whenever I see a chance. I tweet at Bill Gurley who ignores it but a journalist from Recode notices, reads it, and now I’m on a podcast. 12. Okay, after all this I’m done...unless I can speak to Congress, but I don’t know how.
13. I had tweeted at a bunch of congressmen but they all ignored me. Then on Facebook a buddy of mine says he’s been invited to speak before Congress (after appearing in wapo). I ask for an intro. He makes it. 14. I then leverage all my past media to say I’m worthy
15. Then guess what happens? I get his slot because he doesn’t want to speak publicly! Now I’m speaking for Congress. 16. I don’t totally botch it because I bust my ass to do a good job and so...now I’ve spoken to Congress, which is one of my greatest accomplishments
17. I can leverage that for future stuff, whatever opportunities come my way (send opportunities please). Okay, but what’s the point here? The point is that it was 100% hustle. I didn’t “know” anyone. I just took every opportunity I saw and filled demand for Amazon info.
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