The future of retail is experiential, curated, and pay to enter. That payment will be redeemable towards something available for purchase in store or on that store's website.
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Without this model, the world's most cherished retail experiences, FAO Schwartz in NY, Harrods in London, Itoya in Tokyo, Eslite in Taipei, etc. become high cost advertisements for Amazon...until they go bust.
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Replying to @Molson_Hart
The question becomes what would you do if your potential customers would enter a big room you control for 1/2 an hour.
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Replying to @Bfklin
If I'm right that is... For one product I know what we'd do. For our Brain Flakes building toy, we'd build an environment where children could build freely, perhaps with giant inspiring creations already built. Non-creepy coaches to build confidence would be great as well.
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Replying to @Molson_Hart @Bfklin
Have you been to
@showfields_nyc? They are only featuring brands that provide an expérience to visitors.1 reply 0 retweets 1 like
Nah, but I've been to Google Beta and NYC's Camp. I'll heart it on maps and check it out at some point.
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