The future of retail is experiential, curated, and pay to enter. That payment will be redeemable towards something available for purchase in store or on that store's website.
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Another possible model: brands pay the retailer to have products in these flagship stores. Some brands have (likely) money losing stores on the Las Vegas strip, for a similar comparison.
Here's the problem with that: there's no way to measure the efficacy of this advertising as it still enables showrooming.
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Yeah I mean they can fully expect people to buy it more cheaply on Amazon, anyway. It's just like paying for a highly focused ad.
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Maybe you could do something like "Amazon orders within this zip code rose X%" to measure but it doesn't feel turnkey enough. The "store" that offers the service should also be able to credibly prove their value, perhaps via an API connection to Amazon.
End of conversation
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