The future of retail is experiential, curated, and pay to enter. That payment will be redeemable towards something available for purchase in store or on that store's website.
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The question becomes what would you do if your potential customers would enter a big room you control for 1/2 an hour.
If I'm right that is... For one product I know what we'd do. For our Brain Flakes building toy, we'd build an environment where children could build freely, perhaps with giant inspiring creations already built. Non-creepy coaches to build confidence would be great as well.
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Have you been to
@showfields_nyc? They are only featuring brands that provide an expérience to visitors. -
Nah, but I've been to Google Beta and NYC's Camp. I'll heart it on maps and check it out at some point.
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I think you’re right about experiencing. We have 5 senses and intelligence, so engaging that is the key imo.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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The problem we all have is we have been exposed to Retail as we know it so that where we start. If Retail had never existed, just catalogs/internet, the first physical locations could be different in design and purpose.
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Yeah, pay-to-enter will be a shock, but we were customer to touching and feeling everything we bought before e-commerce. However, over time, our behaviors changed.
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