The future of retail is experiential, curated, and pay to enter. That payment will be redeemable towards something available for purchase in store or on that store's website.
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Without this model, the world's most cherished retail experiences, FAO Schwartz in NY, Harrods in London, Itoya in Tokyo, Eslite in Taipei, etc. become high cost advertisements for Amazon...until they go bust.
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The question becomes what would you do if your potential customers would enter a big room you control for 1/2 an hour.
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If I'm right that is... For one product I know what we'd do. For our Brain Flakes building toy, we'd build an environment where children could build freely, perhaps with giant inspiring creations already built. Non-creepy coaches to build confidence would be great as well.
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Another possible model: brands pay the retailer to have products in these flagship stores. Some brands have (likely) money losing stores on the Las Vegas strip, for a similar comparison.
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Here's the problem with that: there's no way to measure the efficacy of this advertising as it still enables showrooming.
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Interesting idea, and I didn’t buy it until you listed these locations which are each magical, and I would pay to visit. The funny thing is that FAO Schwarz in NY is the only one of these four I haven’t been to
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Great idea. Love the mention of Eslite in Taipei- I remember that 24 hour bookstore.
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