This is why $fb and $goog will continue taking share of digital ads. There is only so much resources each marketing company have and they'd commit to improving conversion/measurement on the biggest 2 platforms.pic.twitter.com/ev2rkHs7r2
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You're arguing that brands don't have the budgets or the bandwidth to take on more than Facebook and google. I'm saying that Amazon has destroyed Google's business for consumer products. Therefore, you're missing a significant third option.
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