$COST is willing to sacrifice $30m to $40m per yr on gross margin to keep chicken at $4.99 as "a lure, pulling customers into stores and getting them to browse the aisles, adding sometimes hundreds of dollars worth of items to their shopping carts..."https://www.cnn.com/2019/10/11/business/costco-5-dollar-chicken/ …
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When you think about it, many startups are doing a reverse COST: 1) Easy capital 2) Offer high demand, GM losing product ($4.99 chicken) 3) Raise more capital on chicken sales momo 4) Sell more GM break-even products 5) Go public on sales momo 6) Hope to monetize via member fees
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Replying to @NonGaap
I went to a Walmart recently and found a $4.99 chicken. The whole "we lose money on chicken" feels more like Costco lore than reality. And yeah I know how they "only make money on memberships"pic.twitter.com/D07hyll8VM
12:56 PM - 11 Oct 2019
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