Key component of Aldi’s mode is private label: it both boost margins and reduces the number of deliveries to a store per day. If Amazon isn’t doing private label than idk if it’s really an Aldi knockoff.
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Amazon does a ton of private label, both themselves and through the 365 brand at Whole Foods.
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This might be just another experiment. I don’t want to buy everything from Amazon though. Need some variability in life. What Aldi and Costco does has real competitive advantage.
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