Does anyone believe this? How do you get a Books, Music, & Video e-commerce penetration below 50%? Does that include concerts and movie theatres?pic.twitter.com/Z9ws6f4hqV
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This is US census data. E-commerce at 10.7% as a percentage of total sales is reasonable given that it includes, auto sales, grocery, gasoline, luxury, convenience, etc. (all huge categories e-commerce doesn't have much penetration on). https://www2.census.gov/retail/releases/historical/ecomm/19q2.pdf …pic.twitter.com/pghBiTlGI0
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Categories with high e-commerce penetration only account for 10% of what americans spend money on.pic.twitter.com/vGUjsnYkY5
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Medium e-commerce penetration categories round out to 18.74% of total retail sales.pic.twitter.com/Y2dR7B9HZ2
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71.17% of retail sales are cars, food and beverage, grocery, restaurant, warehouse clubs, gasoline, building materials, health and personal care, pharmacies, etc. This is why e-commerce is at 10% of total sales.pic.twitter.com/iHv8bvUwCI
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All data is from here. So when Amazon says "we're only 4-5% of total retail sales" it's technically true, but it grossly underestimates their market share and power, as everyone intuitively understands from their behavior and ubiquity. https://www.census.gov/retail/mrts/www/benchmark/2018/html/annrev18.html …
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