Molson Hart

In an @earnestcapital basecamp thread, we're crowdsourcing a list of tiny automations SaaS founders can use (in @intercom et al) to save time, delight customers, improve your marketing, onboarding, support and revenue. Feel free to add your ideas

1/ Pre-recorded Webinar that prospects can attend 3-5 time a week (bonus point if you have different track depending on specific use cases of your product or customer segment) with a team member that just attend the QA part if there is an attendee present

2/ 1-click Fake Data: When you onboard a user and you’re done introducing the interface, offers the possibility to import fake data to see how the product work IRL ( you have to provide a 1 click reset button in that case)

3/ Think about increasing LTV after conversion. After a few monthly payments offer to switch to the annual plan often (by email & a button in the dashboard) Especially around the habitual churn time (e.g if people stays on average 6mo start to be pretty aggressive around the 5th)

4/ if you have a support form have a drop list where the user chooses a subject/category For some subjects, have an automatic rule to forward to the sales team or founder (billing, cancellation,...) Or at least escalate to top priority to be sure to provide the best experience

(this will also help your support team is you have canned responses per subject, easier to identify for the low-level support team, this give a better response time)