Don’t start a company if the product isn’t indispensable.
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I disagree. Finding pmf takes time. Knowing a market exists for an indispensable product and knowing the exact product to build for that market are two different things. Starting a company is just paperwork.
Yeah I agree with Matt (and I think this is the first time I've disagreed with you Nivi). Startups are too unpredictable. It's more important to just start! Pivot, iterate, modify until you get something with competitive advantage. Also there are a lot things that are...
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Indispensable without being good businesses to start. Your car, your mobile phone, life vest, etc. Ive started 3 businesses. 2 are profitable. 1 not yet. None sell indispensable and all 3 had to pivot multiple times until they got product market fit.
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It's very difficult to find a vulnerable market and build a product that serves that market without exploring. People dedicating time and energy to these ideas often need reassurance this is worthwhile, which is why you start a company to explicitly resolve this.
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