Private labels from Amazon seems normal compared to what even grocery stores do. Many stores also make sure products they carry are not cheaper elsewhere. It is the part where they let third parties sell counterfeit goods of other brands that seems to be the least defensible.
There are two types of "private labels" on Amazon: AmazonBasics and third party sellers with their own brands. The latter is a larger category than the former, different from what grocery stores do, and has policies that harm consumers.https://medium.com/@mike_95126/amazon-needs-a-competitor-and-walmart-aint-it-5997977b77b2 …
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To me, what's objectionable about the counterfeiting, IP situation on Amazon is not that it happens, but that Amazon profits from it. They take a ~15% cut on counterfeit and infringing sales and don't give that money to the brandholder when the brandholder reports the problem.
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Third party sellers are normal. Their non-basics brands that aren’t disclosed as owned by Amazon could be different. More generally, it isn’t like grocery stores don’t charge for shelf space via slotting fees and such. Amzn just does things at scale with significant mkt power.
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