According to a fellow e-commerce seller, Amazon takes the credit for the price reductions but it's actually manufacturers who are offering the discount to prime members.https://www.cnbc.com/2019/08/27/amazon-cutting-prices-at-whole-foods-in-last-6-months-morgan-stanley.html?fbclid=IwAR1JxsTKrNRU8kfjAJ0n_nfb5ScHp9H8JXLCeKT5nQTl4oS725SsSYJ3OIo …
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Who is this bad for? Other than the manufacturer... perhaps CPG shouldn't be getting high-teens operating margins. Consumer wins.
It's good for consumers and good for Amazon. Maybe it's bad for suppliers but
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That said, I think it's disingenuous to portray it as Amazon magic, generosity, or operational know-how. They're just squeezing their suppliers. That's a blade that cuts both ways in the long run.