Molson Hart

Beauty fridge trend: - Many consider it a marketing gimmick but growth in natural or organic beauty formulas -esp in skin care- is driving demand for fridges to extend product life - "Benefits": It sparks joy, is visually enticing, brings at-home spa feelhttps://www.elle.com/beauty/makeup-skin-care/a28498361/beauty-fridge-refrigerate-skincare-products/ …

TikTok in HS Bathrooms: - Serves as an escape from the craziness of school - The school bathroom has turned into an fun, ideal safe place for teens looking for resonant spaces w good acousticshttp://nymag.com/intelligencer/2019/08/how-tiktok-is-transforming-the-high-school-bathroom.html …

Influencer trends: - Engagement rates on sponsored Instagram posts have dropped, on avg, by 2% - "Influencing" is shifting away from aspirational and towards niche and specialized content w loyal audienceshttps://i-d.vice.com/en_uk/article/j5wwb3/is-gen-z-killing-the-influencer …

The 90s are back: - Birkenstock inventory is up 140% at Nordstrom - Global sales of Champion is up 75% this past quarterhttps://www.cnbc.com/2019/08/02/the-90s-are-back-here-are-the-companies-trying-to-cash-in.html …

Luxury purchasing behavior: - Millennials and Gen Z are big on collaborations, often presented in limited editions and timed drops - Second-hand is becoming mainstream - Sustainability and social responsibility are driving purchase decisionshttps://www.forbes.com/sites/pamdanziger/2019/05/29/3-ways-millennials-and-gen-z-consumers-are-radically-transforming-the-luxury-market/#227b6553479f …

$MTCH survey: - 70% of Gen Z respondents and 63% of millennials say finding a steady relationship was their end goal. - 30% of respondents claim that their financial situation was holding them back from dating.https://i-d.vice.com/en_us/article/7xg539/millenials-gen-z-sex-dating-money …