Molson Hart on Twitter: "Kind of random, but the Cash app seems to be really big in the black community. We hired someone to unload a container and he was black and it was the only payment app he had (actually, his girlfriend or wife had). This type of thing is easily missed by investors.… https://t.co/QeF1NDkCt3"

Country	Code	For customers of
United States	40404	(any)
Canada	21212	(any)
United Kingdom	86444	Vodafone, Orange, 3, O2
Brazil	40404	Nextel, TIM
Haiti	40404	Digicel, Voila
Ireland	51210	Vodafone, O2
India	53000	Bharti Airtel, Videocon, Reliance
Indonesia	89887	AXIS, 3, Telkomsel, Indosat, XL Axiata
Italy	4880804	Wind
3424486444	Vodafone
» See SMS short codes for other countries

Mike‏ @NonGaap 12 Aug 2019

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Mike Retweeted Mike

Think it's time to put together thread II.https://twitter.com/NonGaap/status/1051143217159131136 …

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Mike @NonGaap

Great investment opportunities tend to arise out of community formations so I try to pay attention to how communities (online & offline) connect, communicate, grow, & reinvent. Spent the morning reading up on trends & figure I share some of the more interesting stats & behaviors:

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Mike‏ @NonGaap 12 Aug 2019

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Beauty fridge trend: - Many consider it a marketing gimmick but growth in natural or organic beauty formulas -esp in skin care- is driving demand for fridges to extend product life - "Benefits": It sparks joy, is visually enticing, brings at-home spa feelhttps://www.elle.com/beauty/makeup-skin-care/a28498361/beauty-fridge-refrigerate-skincare-products/ …

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Mike‏ @NonGaap 12 Aug 2019

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TikTok in HS Bathrooms: - Serves as an escape from the craziness of school - The school bathroom has turned into an fun, ideal safe place for teens looking for resonant spaces w good acousticshttp://nymag.com/intelligencer/2019/08/how-tiktok-is-transforming-the-high-school-bathroom.html …

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Mike‏ @NonGaap 12 Aug 2019

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Influencer trends: - Engagement rates on sponsored Instagram posts have dropped, on avg, by 2% - "Influencing" is shifting away from aspirational and towards niche and specialized content w loyal audienceshttps://i-d.vice.com/en_uk/article/j5wwb3/is-gen-z-killing-the-influencer …

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Mike‏ @NonGaap 12 Aug 2019

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The 90s are back: - Birkenstock inventory is up 140% at Nordstrom - Global sales of Champion is up 75% this past quarterhttps://www.cnbc.com/2019/08/02/the-90s-are-back-here-are-the-companies-trying-to-cash-in.html …

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Mike‏ @NonGaap 12 Aug 2019

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Luxury purchasing behavior: - Millennials and Gen Z are big on collaborations, often presented in limited editions and timed drops - Second-hand is becoming mainstream - Sustainability and social responsibility are driving purchase decisionshttps://www.forbes.com/sites/pamdanziger/2019/05/29/3-ways-millennials-and-gen-z-consumers-are-radically-transforming-the-luxury-market/#227b6553479f …

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Mike‏ @NonGaap 12 Aug 2019

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$MTCH survey: - 70% of Gen Z respondents and 63% of millennials say finding a steady relationship was their end goal. - 30% of respondents claim that their financial situation was holding them back from dating.https://i-d.vice.com/en_us/article/7xg539/millenials-gen-z-sex-dating-money …

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Mike‏ @NonGaap 12 Aug 2019

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Reaching Gen Z: - Reddit for news & TWTR for quick content - Podcasts are increasingly popular - VSCO app is a rising trend - Finstas and Snapchat continue to be popular for privacy - While short attention spans is the default, binge watching is popularhttps://www.adweek.com/brand-marketing/heres-how-gen-z-uses-social-media-in-their-own-words/ …

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Molson Hart‏ @Molson_Hart 12 Aug 2019

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Replying to @NonGaap

Kind of random, but the Cash app seems to be really big in the black community. We hired someone to unload a container and he was black and it was the only payment app he had (actually, his girlfriend or wife had). This type of thing is easily missed by investors.

4:42 PM - 12 Aug 2019

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