Think it's time to put together thread II.https://twitter.com/NonGaap/status/1051143217159131136 …
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Beauty fridge trend: - Many consider it a marketing gimmick but growth in natural or organic beauty formulas -esp in skin care- is driving demand for fridges to extend product life - "Benefits": It sparks joy, is visually enticing, brings at-home spa feelhttps://www.elle.com/beauty/makeup-skin-care/a28498361/beauty-fridge-refrigerate-skincare-products/ …
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TikTok in HS Bathrooms: - Serves as an escape from the craziness of school - The school bathroom has turned into an fun, ideal safe place for teens looking for resonant spaces w good acousticshttp://nymag.com/intelligencer/2019/08/how-tiktok-is-transforming-the-high-school-bathroom.html …
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Influencer trends: - Engagement rates on sponsored Instagram posts have dropped, on avg, by 2% - "Influencing" is shifting away from aspirational and towards niche and specialized content w loyal audienceshttps://i-d.vice.com/en_uk/article/j5wwb3/is-gen-z-killing-the-influencer …
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The 90s are back: - Birkenstock inventory is up 140% at Nordstrom - Global sales of Champion is up 75% this past quarterhttps://www.cnbc.com/2019/08/02/the-90s-are-back-here-are-the-companies-trying-to-cash-in.html …
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Another way to interpret the Birkenstock inventory: they needed to push another channel when they dropped Amazon.
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