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I think it's because high-end video content is not fragmented enough to make a vibrant marketplace. Suppose you had a marketplace that had every movie on the planet except for Disney's. Disney could opt-out and do just fine. Apple's iPhone is similar but:https://twitter.com/EricRichards22/status/1158556183294369793 …
Top 5 studios have 85% of the movie market according to wikipedia: https://en.wikipedia.org/wiki/Major_film_studio … Really seems like the suppliers have a lot of power in this market.pic.twitter.com/J6gxepAOEs
Why we don't have a movie marketplace, from @bgurley
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/ …pic.twitter.com/Ksj6gPfZKn
Oligopoly. Big enough that a streaming service can't defeat them in detail and build up critical mass, but too small for any one of them to dictate the market either.
Apple was able to strike off the success of the iPod and get all the major players on board when they launched the iTunes store, but that was long ago when people were fairly clueless about where things would go. I'm sure the music labels would like to have a do-over
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