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Another factor: Most goods are commodities. Content isn't, especially the most desirable shows/movies, so there's monopolistic competition.
Is PewDiePie a commodity whose content is easily replaced by Logan Paul? Youtube has monopolistic market share in user generated video.
I don't consume much YouTube but the major YouTubers feel same-y to me, much like how reality TV shows feel alike. Even aesthetically they imitate each other.
Tell that to a 15 year old girl. I think you were right. It's a supplier issue. Bill Gurley articulated it best.
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