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Why is there not a marketplace for video content like there is for almost everything we consume? Why are still selling Netflix shows? Can't Netflix just pay content creators per view? Or how about let content creators price however they want, marketplace takes a X% cut?https://twitter.com/ttmygh/status/1158551232153362433 …
Video seems so fragmented compared to retail and it's unclear to me why that is. Why is there a Hulu, Netflix, Prime Video, and Disney when we just have Amazon?
I think it's because high-end video content is not fragmented enough to make a vibrant marketplace. Suppose you had a marketplace that had every movie on the planet except for Disney's. Disney could opt-out and do just fine. Apple's iPhone is similar but:https://twitter.com/EricRichards22/status/1158556183294369793 …
Top 5 studios have 85% of the movie market according to wikipedia: https://en.wikipedia.org/wiki/Major_film_studio … Really seems like the suppliers have a lot of power in this market.pic.twitter.com/J6gxepAOEs
Why we don't have a movie marketplace, from @bgurley
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/ …pic.twitter.com/Ksj6gPfZKn
We have a user generated video monopoly on youtube. I think we have one in China (tudou/youku). Video delivery and warehousing/logistics aren't that different. They seem to scale in a similar way to me.
It's probably due to the supply side. Consumers would love a single service. For free content people gravitate to one platform (YouTube). Content creators don't want to give too much power to Netflix so they're trying to create their own platforms.
Another factor: Most goods are commodities. Content isn't, especially the most desirable shows/movies, so there's monopolistic competition.
Besides what others said in the comments, in video the infra is owned by a whole other sector (telcos) plus net neutrality. If Hulu owned the cables and could discriminate against competitors maybe it would be a monopoly.
AFAIK Amazon owns its warehouses/delivery etc. Not sure if clients/vendors can use them and under what conditions.
Physical goods have the first-sale doctrine, and digital goods do not.
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