"Pat Brown, CEO of Impossible Foods, recently boasted that “the whole point” of his company is to put beef farmers out of business." - what a hideous individual. 
https://twitter.com/jennysplitter/status/1153277171445772288 …
I don't think you would consider someone who wanted to put tobacco companies or maybe even tobacco farmers out of business as a bad person. The guy perhaps has just deluded himself into thinking that beef is killing people and therefore, stopping its sale is a good thing.
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True, and it's also keeping them alive.
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