This is what success in startups is like: Suppose, in order to succeed, you need to go from A to Z. Generally, when you start out, you assume that success will be something like A to D. In other words, 3 steps instead of 25.
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Every time you traverse a step, people who are competing alongside of you, some ahead, some behind, drop off. They give up. So, the farther you go, the less competition. The less competition, the more money there is at the end of that step sequence.
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Generally, by the time you've done 10 or 11 steps, you have a much better idea of how many more steps are needed to get to success. You also get much faster about moving from step to step and you can recognize dead-ends better. There are shortcuts along the way.
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Sometimes, you're trying to go somewhere, and you see something better along the way with fewer steps in between where you're at and success.
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I'm sure this makes no sense to people who've never tried to create a company but this is really what's it like. You kind of just blindly probe around until you get somewhere, but the longer you do it, the more you know the territory and the better you get.
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When I have time, I'll make a nice choose-your-start-up adventure map that will show this visually better than I could ever explain in words.
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