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“Very few channels have almost guaranteed traffic,” said Olivier Bottrie, who heads Estée Lauder’s global travel-retail business.https://www.wsj.com/articles/forget-the-mall-shoppers-are-buying-gucci-at-airports-11560772801 …
In theory yes, but I wonder how much duty free is driven by high ticket items. ADP breaks down sales per passenger for duty free and duty paid. That leads me to believe your avg passenger isn’t buying the Gucci purse for €1k but might be buying the Gucci lipstick for €38.pic.twitter.com/ZLZC5VMpBF
It's kind of hard to tell though right? That's the nature of averages. There are two other drivers: - Business gifts can be expensed. Airport is logical place to make that purchase - When people go on vacation they think: "this is going to hurt my pocketbook no matter what"
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