Tech allows people to take back control of trust into their own hands. To manage trust the old-fashioned way, but with scale 8/
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Differences between today and yesterday: 1. We know many more people (internet makes this possible). Would you and I be exchanging int'l phone calls or letters 30 years ago? Doubt it.
2. In lieu of arbiters of trust (P&G, sold at walmart, ABC/CBS/NBC, NYT), we know how have trust markets (twitter, trustpilot, amazon reviews) with trust metrics.
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Good point. Important difference is that people have control on their trust markets (at least they choose which market they decide to trust) whereas arbiters were imposed on them. This in turn forces trust markets to behave in such ways as to deserve that trust.
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Yes, today I can decide between google reviews or yelp for a restaurant review, but I think this type of business' endgame is a network effect monopoly, so in the future, the choice will be imposed on me.
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Word of mouth from trusted friends, still the number one predictor of future behavior IMHO. The big sea change has just been from arbiters of trust to trust markets.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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