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Molson_Hart's profile
Molson Hart
Molson Hart
Molson Hart
@Molson_Hart

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Molson Hart

@Molson_Hart

CEO at http://amazon.com/viahart . CEO at http://edisonlf.com . I tweet about business, e-commerce, supply chain, health, law, & infrastructure

Austin, TX
Joined July 2015

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    1. Xavier Faure‏ @XFaure 13 Jun 2019
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      The DTC market is maturing, the easy years are behind us. Great readhttps://www.modernretail.co/startups/the-term-dtc-is-a-misnomer-brands-recalibrate-strategies-as-direct-businesses-become-more-complex/ …

      1 reply 1 retweet 1 like
    2. Molson Hart‏ @Molson_Hart 13 Jun 2019
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      Replying to @XFaure

      It's basically incomprehensible to me that this article did not mention Amazon a single time. There are very few verticals (high price, consumable) where not having Amazon be your main channel can make sense. BAC is the new DTC. Brand => Amazon => Consumer.

      1 reply 1 retweet 0 likes
    3. Xavier Faure‏ @XFaure 14 Jun 2019
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      Replying to @Molson_Hart

      Very good point Amazon (and other marketplaces) is easier, quicker and "more direct" than selling through retailers. No selection.

      1 reply 0 retweets 1 like
    4. Molson Hart‏ @Molson_Hart 14 Jun 2019
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      Replying to @XFaure

      It's more than that: Amazon vs. DTC Website - On Amazon you don't have to enter in your shipping address, billing address, or credit card. It's already there - You know the return policy - You have guaranteed and known shipping speed - You have the world's largest selection

      1 reply 0 retweets 0 likes
    5. Molson Hart‏ @Molson_Hart 14 Jun 2019
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      Replying to @Molson_Hart @XFaure

      - You're anchored to using it because you paid for Prime - You have tons more information because of 1000s of reviews which are probably more balanced and unbiased than curated reviews on a brand website

      1 reply 0 retweets 0 likes
    6. Molson Hart‏ @Molson_Hart 14 Jun 2019
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      Replying to @Molson_Hart @XFaure

      - You have a price-match guarantee on Amazon as well. DTC only makes sense for very expensive items where DTC marketplaces can offer a lower price by dodging Amazon's 15% commission or repeat purchase subscription consummables where your CAC can be high

      1 reply 0 retweets 0 likes
      Molson Hart‏ @Molson_Hart 14 Jun 2019
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      Replying to @Molson_Hart @XFaure

      Part of the reason why subscription consummables work is the customer only needs to buy the product one time. Think about how much effort it is to navigate and purchase from a new website. No one wants to deal with that. Fwiw, AFAIK, this is as true in Europe as it in USA.

      10:34 AM - 14 Jun 2019
      0 replies 0 retweets 0 likes

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