The DTC market is maturing, the easy years are behind us. Great readhttps://www.modernretail.co/startups/the-term-dtc-is-a-misnomer-brands-recalibrate-strategies-as-direct-businesses-become-more-complex/ …
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It's more than that: Amazon vs. DTC Website - On Amazon you don't have to enter in your shipping address, billing address, or credit card. It's already there - You know the return policy - You have guaranteed and known shipping speed - You have the world's largest selection
- You're anchored to using it because you paid for Prime - You have tons more information because of 1000s of reviews which are probably more balanced and unbiased than curated reviews on a brand website
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- You have a price-match guarantee on Amazon as well. DTC only makes sense for very expensive items where DTC marketplaces can offer a lower price by dodging Amazon's 15% commission or repeat purchase subscription consummables where your CAC can be high
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Part of the reason why subscription consummables work is the customer only needs to buy the product one time. Think about how much effort it is to navigate and purchase from a new website. No one wants to deal with that. Fwiw, AFAIK, this is as true in Europe as it in USA.
End of conversation
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