The DTC market is maturing, the easy years are behind us. Great readhttps://www.modernretail.co/startups/the-term-dtc-is-a-misnomer-brands-recalibrate-strategies-as-direct-businesses-become-more-complex/ …
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Very good point Amazon (and other marketplaces) is easier, quicker and "more direct" than selling through retailers. No selection.
It's more than that: Amazon vs. DTC Website - On Amazon you don't have to enter in your shipping address, billing address, or credit card. It's already there - You know the return policy - You have guaranteed and known shipping speed - You have the world's largest selection
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- You're anchored to using it because you paid for Prime - You have tons more information because of 1000s of reviews which are probably more balanced and unbiased than curated reviews on a brand website
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- You have a price-match guarantee on Amazon as well. DTC only makes sense for very expensive items where DTC marketplaces can offer a lower price by dodging Amazon's 15% commission or repeat purchase subscription consummables where your CAC can be high
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