The DTC market is maturing, the easy years are behind us. Great readhttps://www.modernretail.co/startups/the-term-dtc-is-a-misnomer-brands-recalibrate-strategies-as-direct-businesses-become-more-complex/ …
It's basically incomprehensible to me that this article did not mention Amazon a single time. There are very few verticals (high price, consumable) where not having Amazon be your main channel can make sense. BAC is the new DTC. Brand => Amazon => Consumer.
-
-
Very good point Amazon (and other marketplaces) is easier, quicker and "more direct" than selling through retailers. No selection.
-
It's more than that: Amazon vs. DTC Website - On Amazon you don't have to enter in your shipping address, billing address, or credit card. It's already there - You know the return policy - You have guaranteed and known shipping speed - You have the world's largest selection
- 3 more replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.