I always advise startups that plan to get really big that they should have Ronco in the cap table. No one can help like he can with the sort of problems you hit when you're big. Just ask Google or Facebook or Airbnb.https://twitter.com/RonConway/status/1133392599027335168 …
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He has arranged a lot of soft landings for companies in trouble, but I'd say he's most useful to companies that are growing super fast. E.g. one startup got its credit card processing shut off by its bank. Ron got the bank's CEO on the phone within hours. A big, national bank.
With Ronco, in exchange for a little bit of equity I get: 1. His imprimatur for subsequent funding 2. Big downside protection 3. Huge upside with sales dealflow Fail and act with integrity and you get a relationship (see odeo=>twitter). Succeed and make $90 MM instead of 100.
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