A big question in the future of Esports is the extent to whether personal brands or team brands will dominate.https://www.forbes.com/sites/paultassi/2019/05/25/fortnite-star-tfue-reportedly-starting-his-own-team-after-faze-split/#676f280415c4 …
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It seems like you may be working from incomplete information. https://overwatchleague.com/en-us/standings/season/2019/stage/2 …
I don't follow Overwatch. I was coming at the problem from Dota where teams are not associated with a particular location. Perhaps the correct answer is "neither." There will be examples of both as there are in soccer and basketball.
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AFAIK American football is the only sport where teams dominate over personal brands. It's often speculated that the reason for this is the helmet. E-sports doesn't have this issue.
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