Man, if that's your final response, I'm calling it a cop-out. If you can't explain why scale is going to deliver returns, it ain't!
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Replying to @Molson_Hart
it's more of a Quora-length response (and my 3 year old needs to go to the park...) but here are some thoughts:
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Replying to @sandykory @Molson_Hart
Massive brand advantage. They can pay much less for a Google PPC than peers. Big CAC advantage. Scale gives them leverage over suppliers which means better lease terms (many layers here but don't have time or expertise to give the dissertation this one deserves).
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Replying to @sandykory @Molson_Hart
Their scale (and growth) also gives them an advantage in much lower capital vs peers. Scale (and actually understanding how to develop software) give them massive edge in technology. This is the point I've most avoided b/c it's nuanced...
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Replying to @sandykory @Molson_Hart
If there's one lesson from the past 20 years of tech it's the compounding value of writing good software. Paul Graham and many others have done it better than I can ever. My favorite example is Mailchimp...
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Replying to @sandykory @Molson_Hart
Mailchimp has never had any radical tech, just good software that's gotten a little better every few months for 15 or so years. https://techcrunch.com/2019/05/13/mailchimps-ben-chestnut-on-bootstrapping-a-startup-to-700m-in-revenue/ …
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Replying to @sandykory @Molson_Hart
WeWork in process of building huge tech advantage. They have best engineers among their peers by far. They're also working w/best startups in the space and they can either buy or become a massive customer (for those startups; beware of becoming captive to a customer like WW!)
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Replying to @sandykory @Molson_Hart
There's huge surface area for them to attack in terms of better software to improve tenant/guest experience + drive down their costs. They are in 1st inning of that process. Why only the 1st? Because they haven't had to rush on that front given their peers are so inept at tech.
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Replying to @sandykory
Thanks for the response. I'll let you get to the park. - I doubt WeWork can meaningfully negotiate lower PPC from google. And if they could, it's not important enough to matter. - I don't see big returns to technology in their space at all.
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Replying to @Molson_Hart @sandykory
Thanks again. Agree w MH: WW buys wholesale, sells retail (w a massive asset-liability mismatch). I do not see how they can buy cheaper or sell more dear. Overhead, marketing, sales? maybe. If it was such a great model, they'd be making money AND the guy would not be buying bldgs
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Yikes, did not know that the CEO was personally buying buildings and then leasing them back to the company he's running. Gross. https://www.wsj.com/articles/weworks-ceo-makes-millions-as-landlord-to-wework-11547640000 …
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Replying to @Molson_Hart @BarbarianCap
This conflict of interest strikes me as indefensible tho perhaps there are exculpatory details. Re goog a better Quality Score is a huge advantage...it’s worth exploring if you’re unfamiliar...ties to underrated genius of goog using ctr in AdWords.
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Replying to @sandykory @BarbarianCap
Yeah, but quality score and scale are not really highly correlated! And...[all the points I made before]
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