“I bet you that sooner rather than later, a WeWork-branded building will be attracting other tenants the same way you will never have a vacant space next to an Apple Store.” This makes no sense. How many of you care what other co's rent in your building? https://www.bloomberg.com/news/features/2019-05-15/wework-wants-to-be-its-own-landlord-it-also-wants-2-8-billion …
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Here's how it makes sense: 1. Wework moves in 2. In theory, wework attracts young affluent professionals 3. They demand services nearby and nice quality restaurants 4. These businesses locate near wework to tap this demand 5. The remainder of the office real estate...
Gets leased because it's in a nice area full of affluent young professionals and cool businesses. Basically it's a nice place to work.
