When you are starting a business, focus on upside. After your business is established and profitable, focus on downside.
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Are you the operator of a profitable business? Make a google doc of every conceivable downside risk, then, as you have time solve it. Insurance, limited liability companies, multiple revenue/distribution channels, diversification of product etc.
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Take it from me kids, I've been getting punched in the face by life/business/entrepreneurship for almost 10 years!https://www.youtube.com/watch?v=nqd3-modSFw …
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