Producer => distribution center => store => customer. E-commerce grocery delivery reduces damage by reducing actions necessary for delivery, i.e. fewer steps and no need to pickup package to read and compare items. Unsolved issues of e-commerce grocery delivery remain:
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A. Average produce delivered to customer lower quality B. Insufficient product throughput to reduce cost of delivery through scale and efficient delivery outside of Urban areas, i.e. think a UPS truck making 30 deliveries in a square mile vs same in 25 square miles, higher cost.
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