Molson Hart

If your product has an instructional manual, it almost certainly needs improvement.

Would that depend on the homogenity/diversity of your customer base though?

For sure. Depends a lot on the type of product. Maybe a better way to say it would be: Your product is not good unless it can be used intuitively by the **25% quartile** user **in your space** the first time they try it.

Yeah, it needs to be intuitive for a big enough critical mass of users.

I would guess that this is a point where american firms are wayyyyyy better than their eastern european counterparts.

I was gonna ask if you could please go back in time and explain this to a bunch of people in Hungary so i'd be a millionaire by now.

lol - you can do it today actually (though the people to whom you'd be explaining this to would be different).

Honestly i think its way easier to just partner with people who understand this instead.