At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted.
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innovative markets: you race vs yourself mature markets: you race vs others or perhaps: Pure innovators should spend zero time on SWOT analysis. Kraft Heinz should spend a lot of time. Hope I'm making sense, I'm not an entrepreneur.
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I'm not sure I'd recommend something rigid like SWOT, but I think that even in innovative markets, you're racing vs. others. My friend just built a machine learning application only to realize Amazon had already done the exact thing.
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