“As the cost to advertise on Facebook and Google rises, and online growth slows, digital brands need new retail outlets to both increase brand awareness and drive customer acquisition.” CAC is the new rent!https://digiday.com/retail/target-getting-dtc-brands-sell-stores/ …
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Replying to @nachkari @GavinSBaker
By the time people get used to this "new paradigm" the narrative will probably change again...
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CAC for B&M is definitely too high. It's also enormously difficult to measure its efficacy as a selling method, compared to digital advertising.
11:31 AM - 15 Mar 2019
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