One of Naval's worst tweets (which are usually excellent). Corn Oil Soybeans Paper The list goes on. This isn't even close to right.https://twitter.com/naval/status/1091816814609293312 …
Show this thread
The more the product is displayed (i.e. worn, carried, etc.), the more the brand matters. The more asymmetry in information associated with the product (what's in this food, how does this pacemaker work?), the more the brand matters.