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The evolution of e-commerce search: 1. Google = product search 2. Ebay = product search + trust (reviews) 3. Amazon until about 2016 = product search + trust + shipping (prime fulfillment network) 4. Amazon today = product search + shipping - trust
Consumers are increasingly mistrustful of reviews on Amazon. Will a new company (or an old champion) rise to recapture e-commerce search? Or perhaps Amazon, who is working like crazy to solve this problem (which they themselves caused) figure it out.
