Private label has taken market share in: first aid treatments, coffee appliances, household candles.. but lost market share in: cough drops, facial tissues, and lotion. Branded products holding up. Source: BAML, Nielsenpic.twitter.com/57gpjlrOx3
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Good question — yes. The battle on the internet is also much more granular than many believe. Argument that “private label” is dominating every category just doesn’t conform to the data.
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Depends on how "private label" is defined. E-commerce only brands are definitely eating marketshare from brands like band-aid and advil.
End of conversation
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