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Molson_Hart's profile
Molson Hart
Molson Hart
Molson Hart
@Molson_Hart

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Molson Hart

@Molson_Hart

CEO at http://amazon.com/viahart . CEO at http://edisonlf.com . I tweet about business, e-commerce, supply chain, health, law, & infrastructure

Austin, TX
Joined July 2015

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    1. Jaffer Ali‏ @Jaffer22915438 2 Dec 2018
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      1) Scale is not really much of an issue with online commerce. Why? Spotify, the cloud, email, text, etc. While scale will lower some marginal costs, this is not the #1 problem facing online marketers.

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    2. Jaffer Ali‏ @Jaffer22915438 2 Dec 2018
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      2) My POV is that the #1 problem facing online marketers is not understanding the online media landscape, where supplies outstrip demand by an overwhelming margin.

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    3. Jaffer Ali‏ @Jaffer22915438 2 Dec 2018
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      3) Also, the young marketers have no clue on what it means to develop relationships with media owners. Developing relationships with media owners in your vertical can reduce risk

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    4. Molson Hart‏ @Molson_Hart 2 Dec 2018
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      Replying to @Jaffer22915438

      Agree that scale isn't the most important thing to address, but disagree that it's not important. Younger e-commerce entrepreneurs are pretty oblivious to a lot of the tactics you use (I was), but we do know how to use influencers on instagram - that's media in our vertical no?

      2 replies 0 retweets 1 like
    5. Jaffer Ali‏ @Jaffer22915438 2 Dec 2018
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      Replying to @Molson_Hart

      Instagram is not a vertical, it is a platform. As for scale, you can do $25,000 a month and make money if you employ sound economics. Customer acquisition can be cut dramatically by partnering. If you sell pet supplies, partner with pet content sites...

      1 reply 0 retweets 0 likes
    6. Molson Hart‏ @Molson_Hart 2 Dec 2018
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      Replying to @Jaffer22915438

      I agree. What I meant by instagram is by partnering with people who have built a following on Instagram. We're starting to try this. This was our first attempt: https://www.instagram.com/p/Bqv3BbMBBMt/  How do you usually structure these deals? % of revenue generated by the link they use?

      1 reply 0 retweets 0 likes
    7. Jaffer Ali‏ @Jaffer22915438 2 Dec 2018
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      Replying to @Molson_Hart

      The best deals are not just on the first sale, but subsequent sales from remarketing to the database. This allows you to pay less up front so you can make real money and your partner will make money over the long run as well.

      1 reply 0 retweets 0 likes
      Molson Hart‏ @Molson_Hart 2 Dec 2018
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      Replying to @Jaffer22915438

      I'll have one of my employees research suitable content sites for our demo this week.

      6:59 PM - 2 Dec 2018
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