1) Scale is not really much of an issue with online commerce. Why? Spotify, the cloud, email, text, etc. While scale will lower some marginal costs, this is not the #1 problem facing online marketers.
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Instagram is not a vertical, it is a platform. As for scale, you can do $25,000 a month and make money if you employ sound economics. Customer acquisition can be cut dramatically by partnering. If you sell pet supplies, partner with pet content sites...
I agree. What I meant by instagram is by partnering with people who have built a following on Instagram. We're starting to try this. This was our first attempt: https://www.instagram.com/p/Bqv3BbMBBMt/ How do you usually structure these deals? % of revenue generated by the link they use?
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The best deals are not just on the first sale, but subsequent sales from remarketing to the database. This allows you to pay less up front so you can make real money and your partner will make money over the long run as well.
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I'll have one of my employees research suitable content sites for our demo this week.
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