1) Scale is not really much of an issue with online commerce. Why? Spotify, the cloud, email, text, etc. While scale will lower some marginal costs, this is not the #1 problem facing online marketers.
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3) Also, the young marketers have no clue on what it means to develop relationships with media owners. Developing relationships with media owners in your vertical can reduce risk
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Agree that scale isn't the most important thing to address, but disagree that it's not important. Younger e-commerce entrepreneurs are pretty oblivious to a lot of the tactics you use (I was), but we do know how to use influencers on instagram - that's media in our vertical no?
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Instagram is not a vertical, it is a platform. As for scale, you can do $25,000 a month and make money if you employ sound economics. Customer acquisition can be cut dramatically by partnering. If you sell pet supplies, partner with pet content sites...
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I agree. What I meant by instagram is by partnering with people who have built a following on Instagram. We're starting to try this. This was our first attempt: https://www.instagram.com/p/Bqv3BbMBBMt/ How do you usually structure these deals? % of revenue generated by the link they use?
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Molson, Instagram is fine to use as long as you do not rely on it. Social media platforms are fragile and if you spend money to further your business, you most likely are overpaying....which cuts margins of course.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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