As an entrepreneur, being professional is probably not only overrated, but even counterproductive.
I meant a couple of things: 1. Strong countersignal 2. As a manager, I think it can be effective. As manager, politeness (especially if it's timid) is bad. 3. I think it can effective sales tactic. An f-bomb in your pitch goes a long way. 4. Important for your vendors too.
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For 2-4, its a great way to show authenticity and demonstrate a willingness to break eggs to make omelettes if that makes sense.
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I see. Then it's context dependent no? In a polite environment it can signal competence. If everyone is cursing you might want to be the one who don't. I noticed a scale limit too. The people who join a 5 ppl company might enjoy "unprofessionalism". But after 50 it backfires.
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