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Molson, I thought this is what you did exclusively? I 100% agree it is problematic...
Not exclusively but like 95% these days. What do you want me to do? The butcher feeds me every day. Without his food I will die of starvation. Finding 3-4 million of revenue somewhere else is impossible or takes time.
You must build your own media...(Text is great...Email is great). Plus, cut deals with media companies that cannot do what you do...even if you break-even acquiring a new customer, it will build your in-house list. You need independence w/o Google/Amazon/FB
How about I visit you in Chicago?
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