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Molson_Hart's profile
Molson Hart
Molson Hart
Molson Hart
@Molson_Hart

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Molson Hart

@Molson_Hart

CEO at http://amazon.com/viahart . CEO at http://edisonlf.com . I tweet about business, e-commerce, supply chain, health, law, & infrastructure

Austin, TX
Joined July 2015

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    1. Jaffer Ali‏ @Jaffer22915438 25 Nov 2018
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      1) Came into the office to examine Black Friday results for our e-com company http://PulseTV.com : We FORECASTED a 10% reduction over last year as Gmail delivery has had issues. Results?

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    2. Jaffer Ali‏ @Jaffer22915438 25 Nov 2018
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      2) Black Friday increased 60.6% over 2017 Black Friday sales. So why was our forecast so frickin' wrong? (happily I might add).

      2 replies 0 retweets 4 likes
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    3. Jaffer Ali‏ @Jaffer22915438 25 Nov 2018
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      3) We do not know why sales were over our projection...And this is extremely important, we took inventory based upon our FORECAST. So we ran out of several products...

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    4. Jaffer Ali‏ @Jaffer22915438 25 Nov 2018
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      4) BUT, when we ran out of the product folks came in to buy, they were diverted to a special "Black Friday" page with at least 16 other killer offers. So we had a plan for our forecast being wrong...

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    5. Jaffer Ali‏ @Jaffer22915438 25 Nov 2018
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      5) And we have a plan when we take too much inventory. This is why I say, Go ahead and make your forecasts, but always assume they will be wrong and plan contingencies WHEN they are wrong.

      2 replies 1 retweet 20 likes
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      Molson Hart‏ @Molson_Hart 25 Nov 2018
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      Replying to @Jaffer22915438

      Looks like you buy direct from overseas but if you're not you can establish drop shipping from a vendor or elongate shipping times. Also, you can raise prices.

      12:16 PM - 25 Nov 2018
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