Probably the easiest thing would be to break AWS from it. AWS's profits is what enables Amazon to pressure the competition with zero margins.
I think Amazon is a monopoly. In the past, government solved this by breaking up the monopoly into regional powerhouses or breaking the business into un-vertically-integrated parts. With this said, I don't think Amazon's business structure lends itself to this. Ideas?
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That's a misconception. Amazon has low margins only on big ticket items that it sells itself, like Samsung TVs. Amazon prints money on their 3rd party business. Amazon without AWS is still a standalone monopoly.
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They do a lot of third party selling. The Sears Catalog reinvented.
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