1) E-commerce companies relying on marketplaces to sell product are tremendously fragile. The customer is owned by marketplace, not you. How can things go wrong?
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2) Amazon as an example uses the marketplace as R&D. Great selling products are often sourced by Amazon and the e-commerce company selling on Amazon cannot compete
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3) If you append the address of the customer with email so you can market directly to them, you are in violation of the marketplace terms.
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4) Marketplaces are a race to the bottom as 1000+ merchants can be selling the same or similar items as you. There are companies scraping sales info on best selling items and then source "knock offs" at a cheaper price.
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So, even of you are successful with a product, expect a very short product life cycle. All in all, marketplaces are NOT a good strategy for most online e-commerce companies. This is contrary to what the trades say...which are subsidized by...MARKEPLACES!
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Tweets 4 and 5 are wrong.
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