If you buy media and use the seller's tracking system to attribute sales, you are guilty of stupidity and probably deserve to exit the online marketing gene pool. You will exit, just take longer as you eat VC money. #attributionfraud
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As you're implying, the problem (in my opinion) with these other forms of media is that it is very difficult to get good attribution, so you don't know if what you're paying for is doing you any good. Real entrepreneurs don't pay for "branding", they pay for sales.
